Businesses use their websites and web applications to connect with their customers. The proposition is not easy, but web applications attract its users with their look and feel, ease accessing various sections, and how fast the user can get the required information from them.
One of the most important processes when creating a web application for your business is its usability testing. This step helps in guaranteeing that your web application is usable. This tests all aspects of the application, including the design, efficiency, and satisfaction in accessing the website. The usability testing phase’s prime purpose is to help the user access all features of a web application with utmost ease, demonstrating the quality aimed by the business. Some tools are commonly used by testers of web applications to ensure the delivery of these elements. Some of them are discussed in this article.
Website Usability Testing Tools
Usabilla
Usabilla is a quite popular tool for usability testing of web applications. It helps to assess the usability of interaction with web apps by publishing user reviews and giving points. You can also put notes on the created screen captures if needed.
Usabilla helps to create thematic groups of users that will give real data on what is good and useful functionality and what should be improved and reconfigured.
A key feature of this system is testing the interface of a web application before completing software code development. You can check any web page or a created screen capture. Users can also put colored markers on web pages, defining the weakest spots while executing this task. You can also use marks for showing “clicks” or visually show what spots have been clicked and thereby tested. All this data is summarized and can be viewed with insightful graphs all within the Usabilla dashboard.
Crazy Egg
Crazy Egg is a popular usability testing platform that provides a service enabling developers to easily generate heatmaps for their client’s website and web application to measure elements that users tend to focus most on. It offers five sub-products: Snapshots, Heatmaps, Recordings, A/B Testing, and Crazy Egg Editor.
Crazy Egg helps understand the users’ journey on the web application with its Snapshots and Recordings features. Testers can get visual reports and session recordings that help you understand a user’s interaction with your product. What’s unique is its Crazy Egg Editor that lets you directly change your website’s basic design.
Optimizely
This usability testing platform is prevalent for being quite user-friendly, allowing its users to track visits and conversions. It works on the A/B testing model, comparing two versions of a page to determine which one performs better. Optimizely offers a plethora of features, including cross-browser testing, mobile website testing, geotargeting, visitor segmentation, and multivariate testing.
It provides solutions to easily and quickly edit images, text, and colors appearing on your web app. This particular testing platform also helps in scheduling multivariate testing and immediately deploys technology changes into customized code. Once a line of code is generated by Optimizely, no more configuration or changes need to be applied further.
Development decisions based on suitable data and usability research can mean the difference between the success and failure of a business’ web application. Functional web apps created after due usability testing can substantially improve traffic, conversions, sales, and performance hence improving the overall customer satisfaction and a higher retention rate.
Our team of expert developers at Makeen is here to help you get a tailor-made web application with guaranteed usability for your business.
