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Dicovery & Research


1. Define features & functions that constitute the scope of the product

2. Define functional specifications

3. Define content requirements


A great product experience starts with a good understanding of the users. UX design team wants to know who users are, their needs, fears, motivations, & behavior.



Personas are fictional characters created to represent the different user types that might use a product in a similar way. The purpose of personas is to create reliable and realistic representations of the key audience segments for reference.

User Journey Map

The user journey map is a visual representation that illustrates user flow within a product/service, which helps understand the product/service interactions from users’ point of view.

Product Architecture Map

The product architecture map shows the hierarchy and navigation structure of a product. It serves to show how the content will be organized into screens or sections and how the user may transition between them.


A wireframe is a visual guide that represents the page structure. Wireframing acts as the backbone of the product — we often use them as the skeletons for mockups.

Interface Design

Build an inspiration

Board to learn about the visual world and gather inspiration from other products.

Develop a design system

Board to learn about the visual world and gather inspiration from other products.


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