Create a rewarding and memorable experience for your customers
1. Define features & functions that constitute the scope of the product
2. Define functional specifications
3. Define content requirements
A great product experience starts with a good understanding of the users. UX design team wants to know who users are, their needs, fears, motivations, & behavior.
Personas are fictional characters created to represent the different user types that might use a product in a similar way. The purpose of personas is to create reliable and realistic representations of the key audience segments for reference.
User Journey Map
The user journey map is a visual representation that illustrates user flow within a product/service, which helps understand the product/service interactions from users’ point of view.
Product Architecture Map
The product architecture map shows the hierarchy and navigation structure of a product. It serves to show how the content will be organized into screens or sections and how the user may transition between them.
A wireframe is a visual guide that represents the page structure. Wireframing acts as the backbone of the product — we often use them as the skeletons for mockups.
Build a High-Fidelity
Build an inspiration board to learn about the visual world and gather inspiration from other products.
Develop a design system: A design system is the single source of truth that groups all the elements that will allow the teams to design, realize, and develop a product.
Branding: Branding is essential in the user interface, especially when you want to use the interface to engage customers and increase brand awareness.
Interaction design: At this stage, we create a simulation of the product using clickable prototypes. They can include basic or custom micro-interactions.
Export Design to
Once the design team has iterated the product to the point where it’s usable, we test it with the product team. This is a great low-cost validation technique.
User testing sessions
User testing sessions validate a design based on tests with real users. User testing sessions take different forms: some of the most popular are usability testing, focus groups, beta testing, A/B testing, and surveys.
We look at the data provided by an analytics tool to learn how a user interacts with your product: we track metrics such as clicks, navigation time, and search queries. Metrics can also “uncover the unexpected”, surfacing behaviors that are not explicit in user tests.
We look at feedback data from support tickets, bug reports, and other analytics to drive product refinement.
Connect with our experts
Looking for a UX/UI designer? Meet Stanislav Bondarenko, Design Lead at Makeen. Stanislav spent three years as a top UX/UI designer at Upwork working on diverse projects before joining Makeen. Stanislav is the person behind some of the most beautiful and intuitive solutions Makeen provided to the clients. He’s just one expert from our design team you could work with on your project.
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a product with the power to increase profitability.